As Jammu & Kashmir prepared for its much-anticipated Assembly Election, Janmat Consulting partnered with the Bharatiya Janata Party (BJP) to execute a hyperlocal digital campaign in the Rajouri District — a region with distinct demographic, linguistic, and security sensitivities.

Our aim was to amplify the party’s narrative, strengthen the digital presence of local BJP candidates, and engage young and first-time voters through culturally contextual and platform-specific content.